Real-World Selling Skills. Proven Frameworks. Measurable Impact.
B2B sales workshops and masterclasses
High-Impact Sales Workshops & Masterclasses to Drive Sales Excellence
Transdefy runs B2B sales workshops and masterclasses built on proven methodologies, including Miller Heiman® programmes such as Strategic Selling® with Perspective. There are 22 workshops in six problem areas, run as public workshops in Dubai or tailored in-house for teams across the GCC, with hands-on practice on real selling situations.
Upcoming Workshop Calendar
Upcoming Workshop Calendar
Explore our upcoming workshops designed to sharpen your sales strategy, elevate team performance, and deliver real business results. Whether in-person or virtual, each session is a hands-on experience guided by certified experts.
Stay ahead of the curve with workshops tailored for modern B2B sales challenges. Each session is designed to deliver practical tools, strategic clarity, and measurable impact.
Next public dates coming soon
We are confirming the next public workshop dates. Request a seat on the workshop you want and we will confirm the next date with you, or bring any workshop in-house for your team on dates that suit you.
- Strategic Selling® with PerspectiveRequest a seat
- SPIN® Selling ConversationsRequest a seat
- Large Account Management Process (LAMP®)Request a seat
- Channel ManagementRequest a seat
- Conceptual Selling® with PerspectiveRequest a seat
- ZODIAK® Inc, The Game of Business Finance and StrategyRequest a seat
- Sales AI WorkshopRequest a seat
- Workshops
- 22, in six problem areas
- Methodologies
- Miller Heiman® programmes, including Strategic Selling® with Perspective
- Formats
- Public workshops in Dubai or tailored in-house sessions, in person or virtual
- For
- B2B sales professionals, managers and leaders
- Led by
- Certified sales and business coaches
- Where
- Dubai, the UAE and the GCC
Transdefy Workshop
Why Join a Transdefy Workshop?
Because average sales training isn’t enough.
Transdefy’s workshops are built on world-renowned sales methodologies, designed to equip professionals with the skills, strategy, and mindset to excel in today’s competitive B2B environment.
Each session blends practical learning with interactive, outcome-driven experiences led by industry experts.
Whether you’re nurturing key accounts, influencing buyer decisions, or mastering financial acumen, these programs deliver the frameworks and tools your team needs to perform at the highest level.
You need actionable frameworks, real-world application, and strategic insight that translate to faster deal cycles, stronger client relationships, and sustainable growth. Transdefy workshops are trusted by leading sales organizations to empower teams, enhance strategic thinking, and build confidence in high-stakes selling environments. With a proven track record in sales transformation and team enablement, these sessions don’t just train, they transform.
Find your workshop
Start from the problem you need to fix
22 workshops, sorted by the sales problem they solve.
- 01
Complex deals keep slipping
- Strategic Selling® with Perspective
- Opportunity Management
- Influencing Skills
- 02
Meetings end with no next step
- Conceptual Selling® with Perspective
- SPIN® Selling Conversations
- Questioning Skills
- Consultative Selling
- 03
The pipeline is thin or going cold
- Effective Prospecting
- Science of Follow Up
- Mastering Trade Shows
- Sell Smarter
- 04
Price pressure keeps winning
- Value Selling
- Mastering Sales Negotiations
- Objection Planning
- Closing Skills
- 05
Key accounts and partners drift
- LAMP®, Large Account Management Process
- Channel Management
- Building Trust
- 06
Sellers don’t speak the buyer’s language
- Zodiak®, The Game of Business Finance and Strategy
- Neuroscience in Sales
- EQ in Sales
- Storytelling in Sales
Not sure where to start? Measure first, then train: the B2B Sales Assessment shows where the gaps are. See the B2B Sales Assessment
Our Workshop Portfolio
Our Workshop Portfolio
Strategic Selling® with Perspective
Plan and win complex deals with several decision makers, using the Blue Sheet to map every buying influence, your position against the competition and the best next actions.
SPIN® Selling, Situation, Problem, Implication, Need-Payoff
Master the questioning techniques that uncover buyer needs, influence decision-making, and build value-based conversations that drive conversions.
Large Account Management Process (LAMP®)
Learn how to protect and grow your most strategic accounts with a structured approach to relationship building, account planning, and long-term growth.
Channel Management, Build Channel Sales Success
Develop the strategies and execution models to maximize channel partnerships, improve partner enablement, and accelerate joint value delivery.
Conceptual Selling® with Perspective
Improve how you plan and conduct customer meetings by learning to sell the way your clients buy, focusing on shared outcomes and strategic alignment.
ZODIAK® Inc, The Game of Business Finance and Strategy
Engage in a hands-on simulation that teaches the fundamentals of business finance, strategic decision-making, and cross-functional alignment, perfect for sellers aiming to become trusted advisors.
Backed by Miller Heiman methodologies
Each workshop is grounded in the globally recognized Miller Heiman frameworks, known for driving sales effectiveness and strategic growth. These proven models empower teams to sell smarter, manage complexity, and consistently outperform targets.
Facilitated by certified experts
Our workshops are delivered by certified sales and business coaches with deep industry experience. Participants benefit from practical insights, guided application, and real-world scenarios that ensure learning translates to performance.
Designed for B2B Sales Professionals, Managers & Leaders
Whether you're in frontline sales, managing key accounts, or leading a sales function, our programs deliver role-specific value. The content is tailored to address the challenges and responsibilities at every level of the sales organization.
Trusted by Companies Across All Industries
Leading enterprises across diverse industries rely on Transdefy to elevate their sales capabilities. Our cross-sector expertise ensures relevance, adaptability, and business impact, no matter your market or model.
Trusted worldwide
Our Clients
Impact and Outcome
Impact and Outcome
Participants in Transdefy’s workshops don’t just gain knowledge, they acquire practical tools and strategic frameworks that can be applied immediately in real-world selling scenarios. Our outcome-driven sessions are crafted to produce measurable improvements in performance, confidence, and commercial results across all levels of the sales function.
- Improved ability to navigate complex B2B sales conversations with senior decision-makers.
- Measurable uplift in opportunity qualification, deal velocity, and pipeline health.
- Enhanced sales forecasting accuracy and strategic account planning.
- Stronger sales coaching culture and internal alignment across teams.
- Increased win rates and reduced discounting through value-led selling techniques.
- Empowered sales professionals who communicate with clarity, confidence, and purpose.
This workshop was incredibly helpful in understanding how we can apply the differences in how our brains work to real-life situations in all aspects. It was truly a fruitful experience that made me reflect on the people around me and how we can incorporate these insights into our professional partnerships as well. It has genuinely shifted my perspective and helped me become more thoughtful in understanding and engaging with the people I interact with.
Ghaida Hadaidi
Sr. Manager, Strategic Partnership and Business Development Thermo Fisher Scientific
Thank you Leena and Dr. Mazeen for adding immense value and sharing your wealth of knowledge with the team. It was pleasure having you both over this engagement and I am sure our team would build up on acquired knowledge to further gain market share within the healthcare sector.
Pawandeep Singh Arora
Regional Manager, Learning & Development (HR) -Gulf Business Machines
Thank you very much for the wonderful informative and well organized sessions. Further you also took time to look into our personal SSO, which was also a nice value additional. I would definitely share the experience internally we would definitely use this methodology. I shall definitely keep in touch and look forward to get some clarifications on a couple of more SSOs to get the concepts grounded.
Philip Cherian
Regional Manager MEA & India @ medavis GmbH Germany
Your presence has made things more structured and gave a different perspective to SALES process as a whole. I have benefitted by following certain steps as guided by you to stay more focused and maximise the time in collecting relevant information to make calculative calls. Though I am more of a conventional sales guy believing in spending more time to know certain qualitative aspects from a client to judge future outcomes, having structured approach certainly makes me more sharper and confident.
Hardik Vyas
Assistant General Manager, Enerparc Energy Pvt. Ltd.
FAQs
Questions buyers ask
What workshops does Transdefy run?
22 B2B sales workshops in six problem areas, from Miller Heiman® programmes such as Strategic Selling® with Perspective, Conceptual Selling® with Perspective and LAMP® to prospecting, negotiation, closing and storytelling.
Which workshop should we start with?
Start from the problem you need to fix: each of the six problem areas on this page points to the workshops built for it. If you are not sure where the gaps are, start with the B2B Sales Assessment.
Are the workshops public or in-house?
Both. Public workshops run in Dubai, and tailored in-house sessions are delivered for B2B sales teams in the UAE and across the GCC.
Are workshops in person or virtual?
Both. Whether in person or virtual, each session is hands-on and guided by certified experts.
When is the next public workshop?
Dates are published on the workshop calendar. The next public Strategic Selling® with Perspective workshop in Dubai is to be announced.
Is there a certification?
The public Strategic Selling® with Perspective workshop includes Miller Heiman certification, facilitation, materials and six months of coach access.
Who delivers the workshops?
Certified sales and business coaches with deep industry experience.
Can a workshop be tailored to our team?
Yes. Programmes are built around your buyers, objections and live opportunities, with scenario-based role-plays aligned to your sales stages.
Let’s talk
Have Questions ?
Contact us today to get your sales team built and on-track.