Empowering Sales Success, One Strategy at a Time.
B2B sales assessment, recruitment, training and consulting
Sales Transformation That Drives Revenue & Growth.
Transdefy is a Dubai-based B2B sales performance company. We measure your sales team, hire the salespeople you need, train them on your live deals and embed the change in your sales process, with Miller Heiman® programmes and Sales AI alongside, for B2B companies in the UAE and across the GCC.
- Core services
- B2B Sales Assessment, Recruitment, Training and Consulting
- Also
- Miller Heiman® programmes and Sales AI
- Working with B2B teams
- Since 2012
- Trained
- 35,000+ sales professionals in 15+ countries
- Partner
- OMG certified partner in the UAE
- Where
- Dubai, the UAE and the GCC
Trusted worldwide
Our Clients
Proven strategies
Driving Sales Excellence with Proven Strategies
At Transdefy, we don’t just train sales teams, we transform them. Our expert-led services in Sales Consulting, Training, Assessments, and Recruitment equip businesses with the skills, strategies, and leadership needed to drive sustainable revenue growth. Whether you need to optimize sales processes, elevate team performance, or recruit top sales talent, our data-driven methodologies ensure measurable success. Ready to redefine sales excellence? Explore our solutions today!
Transdefy empowers businesses with end-to-end sales solutions designed to drive sustainable growth, higher conversions, and top-tier sales performance. From strategic sales consulting and advanced sales training to AI-driven assessments and high-impact recruitment, we help organizations build, optimize, and scale world-class sales teams.
Our fractional sales leadership and industry-specific advisory provide businesses with expert guidance to navigate competitive markets and accelerate revenue growth. Whether you need to refine your sales strategy, upskill your team, or hire top sales talent, Transdefy delivers proven, results-driven solutions tailored to your success.
Find the right service
Start from the problem you need to fix
Six common problems, and the services built for each.
Not sure where to start? Measure first: the B2B Sales Assessment shows where the gaps are. See the B2B Sales Assessment
What we do
Our Services
Master the science of sales with Transdefy’s expert consulting, training, assessments, and recruitment solutions. Unlock your team’s full potential with proven frameworks and cutting-edge strategies.
B2B Sales Assessment
21 core competencies, benchmarked and predictive.
Leverage data-driven sales assessments to identify gaps, strengths, and improvement areas within your team and organization. Our 360° Sales Organization Audit provides deep insights into sales performance, while our Sales Competency Audit evaluates individual sales capabilities, coaching needs, and leadership potential. Improve quota attainment, sales forecasting accuracy, and team productivity with targeted assessment-driven solutions.
B2B Sales Recruitment
Hire sellers with evidence, not gut feel.
Build a high-performing sales force with our specialized sales recruitment solutions, designed to attract, assess, and retain top-tier sales professionals and leaders. Using predictive hiring assessments, structured onboarding, and role-based training, we help businesses hire high-potential sales talent that delivers sustainable revenue growth.
B2B Sales Training
Built around your buyers, objections and live opportunities.
Boost sales effectiveness and negotiation skills with world-class, framework-based training programs like SPIN Selling and Miller Heiman methodologies. Our customized sales training helps teams master consultative selling, objection handling, and high-impact deal closing, leading to higher conversion rates and faster sales cycles.
B2B Sales Consulting
Diagnose process, roles and leaks, then implement together.
Optimize your sales strategy, process, and execution with expert-led consulting designed to accelerate revenue growth and conversion rates. Our Sales Journey framework, strategic advisory services, and Fractional Sales Officer solutions help businesses implement scalable, high-impact sales strategies. Gain a competitive edge with industry-specific expertise tailored to your business sector.
Miller Heiman Training
The gold-standard complex-sales methodology, delivered locally.
Miller Heiman® programmes for complex B2B sales, delivered in Dubai and across the GCC: Strategic Selling® with Perspective for winning deals with several decision makers, Conceptual Selling® with Perspective for planning every customer meeting, and the Large Account Management Process® (LAMP®) for growing strategic accounts.
Sales AI
Predictive scoring that points reps at winnable deals.
Put data behind every sales decision. Sales AI gives sales leaders AI-driven forecasting, opportunity scoring and deal health monitoring, so reps spend less time on admin and more time on the deals they can win.
How it fits together
Assess, hire, train, embed
The four B2B services follow one logic: measure the team first, hire and train to the gaps, then embed the change in your sales process. Miller Heiman® programmes are part of training, and Sales AI keeps score across all four: deal health and forecast.
How to choose
Which service fits your situation?
The six services side by side: when to start with each, what it covers and what you get.
| Service | Start here when | What it covers | What you get |
|---|---|---|---|
| B2B Sales Assessment | Start here whenYou need to know where the gaps are before you train or hire | What it covers21 sales core competencies, for every salesperson and sales manager | What you getA Sales Percentile per person, a team analysis and a roadmap |
| B2B Sales Recruitment | Start here whenYou are hiring salespeople or sales leaders | What it coversAn ideal candidate profile, active and passive search, a competency-led shortlist and onboarding | What you getCandidates who meet the key sales competencies, and support until each hire is fully integrated |
| B2B Sales Training | Start here whenYour team needs new skills for complex B2B deals | What it covers22 workshops in six problem areas, built around your buyers and live deals | What you getTailored sessions, scenario-based role-plays and coaching after the training |
| B2B Sales Consulting | Start here whenYour sales process, leadership or go-to-market needs to change | What it coversSales process, leadership, methodology, buying cycles, team performance and go-to-market | What you getA diagnosis, sales frameworks built for you, implementation with your team and KPI tracking |
| Miller Heiman Training | Start here whenYou sell complex deals with several decision makers, or grow key accounts | What it coversStrategic Selling® with Perspective, Conceptual Selling® with Perspective and LAMP® | What you getThe Miller Heiman® methodology; public Strategic Selling® with Perspective workshops in Dubai include certification and six months of coach access |
| Sales AI | Start here whenYou want forecasts and deal health on your pipeline | What it coversAI-driven forecasting, opportunity scoring and deal health monitoring | What you getInsight that builds on the CRM and pipeline data you already have |
Transdefy in numbers
35,000+
Sales professionals trained
30+
Years of complex B2B selling
100+
Clients globally & regionally
15+
Countries with delivered programs
FAQs
Questions buyers ask
What does Transdefy do?
Transdefy is a Dubai-based B2B sales performance company. It helps B2B organisations assess, hire, train and coach their sales teams through four services: B2B Sales Assessment, B2B Sales Recruitment, B2B Sales Training and B2B Sales Consulting, plus Miller Heiman® programmes and Sales AI.
Which service should we start with?
Start from the problem you need to fix. If you are not sure where the gaps are, start with the B2B Sales Assessment: it shows each person’s strengths and gaps, so training, coaching and hiring go where they will make a difference.
Can we combine the services?
Yes. They follow one logic: assess, hire, train, embed. An assessment shows the gaps, recruitment and training close them, and consulting embeds the change in your sales process. Sales AI keeps score across all four.
What is the difference between sales training and sales consulting?
Training builds your salespeople’s skills. Consulting works on the system around them: the sales process, how managers use data, the methodology you embed and your go-to-market.
Do you offer Miller Heiman training?
Yes. Programmes include Strategic Selling® with Perspective, Conceptual Selling® with Perspective and the Large Account Management Process® (LAMP®).
Is Transdefy an OMG partner?
Yes. OMG lists Transdefy FZCO as its certified partner for the UAE, the only GCC company on its partner list.
Which industries do you work with?
Since 2012, we have worked across industries including Technology, Financial Services, Healthcare, Manufacturing, Logistics, Telecom, and Professional Services.
Where do you work?
Transdefy is based in Dubai Silicon Oasis and works with B2B sales teams in the UAE and across the GCC. Public workshops run in Dubai, and the assessment runs online.
Let’s talk
Ready to Transform Your Sales?
Contact us today to get your sales team built and on-track.