Empowerling Sellers to "WIN" Consistently
The B2B Sales Training & Performance Improvement Company
That works on your real Deals
You don’t need another theory-heavy sales training.
As a leading B2B Sales Coaching and Sales Performance Improvement Company in the UAE, Transdefy works directly inside your live pipeline, your prospects, your stalled deals, your real revenue at stake.
Every session is built around your actual sales environment, not hypothetical case studies.
Our expert B2B Sales Training and coaching programs are designed to improve sales performance where it matters most: in the field, in the funnel, and in front of the buyer. We work shoulder-to-shoulder with your salesforce to unblock deals in motion, shorten sales cycles, and build the skills and confidence that compound into consistent wins – quarter after quarter
35000+
Sales Professional Trained
10+ Years
Of Sales Consulting
100+
Clients Globally & Regionally
30+ Years
Of B2B Complex Selling Experience
15+
Countries With Delivered Programs
Our Clients
Is Your B2B Sales Performance Where It Needs to Be?
- Are your top performers carrying the whole team or is everyone built to win?
- Do you know exactly where your sales process is leaking revenue?
- Is your sales training actually changing behavior back on the floor?
- Can you measure the revenue impact of your last L&D investment?
- Are you hiring for the right sales competencies or just filling seats fast?
- Is your team equipped to win complex B2B deals in this market?
- When did your salesforce last receive coaching on a live, real deal?
- Are you losing to competitors with better-trained, better-coached sales teams?
- Are your sales managers coaching or just checking in?
- Are deals stalling because of skill gaps you haven't diagnosed yet?
Outcome & Impact
Reduction in sales cycle time
Increase in win rates
Qualification accuracy
Our Services
Every solution we deliver is built to grow your pipeline, shorten your sales cycle, and increase your win rates.
Sales Assessment
Stop guessing where your team is falling short. Our gold-standard sales assessment evaluates 21 core competencies proven to impact B2B sales performance — from consultative selling and closing skills to emotional resilience and decision-making. Know exactly what to fix, and fix the right things first.
B2B Sales Training
Generic sales training doesn't move numbers. Our B2B sales training programs are built around your environment — your buyers, your objections, your live opportunities. Whether onboarding new hires or sharpening seasoned pros, we equip every rep with the practical skills to close more, faster.
Sales Consulting
Poor sales performance rarely has one cause. We diagnose misaligned processes, unclear roles, and missed revenue opportunities — then build a sales performance improvement roadmap your team can actually execute. We don't just advise. We roll up our sleeves and implement alongside you.
B2B Sales Recruitment
A bad sales hire costs more than a vacant seat. Our B2B sales recruitment approach identifies candidates with the mindset, competencies, and drive to perform in your specific environment from day one — evaluated against 21 proven sales success criteria. Hire right, not just fast.
Miller Heiman Group™
The world's most trusted B2B sales methodology, now delivered locally. Built on globally recognized Miller Heiman frameworks, our corporate sales training brings structure, strategy, and consistency to every stage of your complex sales process — from first meeting to closed deal to strategic account growth.
Trusted by Industry Leaders, Proven to Drive Sales Excellence
Client Stories
Having spent over 30+ years supporting a diverse range of global clients in improving all aspects of their sales process and environment, we are specialists in enhancing organizational performance through selling.
Dr. Mazin Gadir
PhD MSc BEng PMP Prosci LSSGB EBAS Agile
Milind Trivedi
Sales Director, Ramco System
Our Gallery
Here is our memories with our honorable clients, partners and teams. Hope to see you soon here. Let’s make memories together.
Our Methodological Foundation
Have Questions ?
Contact us today to get your sales team built and on-track.
