OMG certified partner in the UAE
OMG Sales Competency Assessment
Transform your Sales Team by applying Gold Standard in Sales Competency Assessment
The OMG Sales Competency Assessment from Objective Management Group measures 21 sales-specific competencies for salespeople, sales managers and candidates, and gives each person a Sales Percentile against more than two million sales professionals. Transdefy FZCO is OMG’s certified partner in the UAE, the only GCC company on OMG’s partner list.
- Measures
- 21 sales core competencies in Will to Sell, Sales DNA and Tactical Selling
- For
- Salespeople, sales managers, sales leaders and sales candidates
- Time
- About 60 minutes per person, online
- You get
- A Sales Percentile and a dashboard for each person, and a team analysis
- Benchmark
- More than two million sales professionals, 200+ industries, 52 countries
- Partner
- Transdefy FZCO, OMG certified partner in the UAE
Objective Management Group
No. 1
In Sales Assessment.
4X
More Predictable.
91%
Predictive Validation.
2.2 Million
Sales Professionals Assessed
Benefits
What the assessment does for your sales team
Ensure the right fit
Gain clear insights to confirm if your salespeople are in the roles best suited to their strengths and capabilities.
Maximize potential
Discover how much more effective your team can be, unlocking 2x, 3x, or even 4x their current performance.
Boost pipeline accuracy
Enhance your pipeline and forecasting precision, empowering more reliable sales outcomes.
Three ways to use it
Assess candidates, your team or the whole sales organisation
Sales candidate assessment
Before you hire: each candidate is Recommended, Worthy of Consideration or Not Recommended for the specific role, with tips for the interview.
Salesperson and sales manager evaluation
For your current team: each person’s 21 competencies and Sales Percentile against the target for their role, and how coachable they are.
Sales Effectiveness and Improvement Analysis
For the whole sales organisation: its people, systems and strategies, how well managers coach and hold people accountable, the skill gaps and what to improve first.
Why it matters
Why sales-specific assessment
Objective Management Group has measured sales competencies since 1990. Its assessments look at what drives sales results, the sales-specific drive, beliefs and skills of each person, rather than general personality, and they compare every person with more than two million sales professionals.
OMG says it now assesses more than 75,000 salespeople, sales managers and sales leaders every year, for companies in more than 200 industries and 52 countries, and that more than 38,000 companies trust it to build stronger sales teams.
1990
the year OMG was established; it has measured sales competencies ever since
75,000+
salespeople, sales managers and sales leaders assessed every year
38,000+
companies trust OMG to build stronger sales teams
Inside the report
What a sales candidate report shows
From OMG’s sample sales candidate assessment for a channel sales role (June 2023). OMG says its recommendations have been statistically validated by an independent third party, and that a sales-specific assessment should be one factor in your hiring process.
A clear recommendation
Recommended, Worthy of Consideration or Not Recommended for your role, with whether the candidate meets OMG’s criteria, your role criteria and your tailored fit.
The Sales Percentile
An aggregate score of OMG’s core competencies that shows how the person compares with other salespeople.
Every competency against your target
Will to Sell, Sales DNA and Tactical Selling scores, each against the target set for the role.
Development factors
How coachable the person is, and how quickly they can ramp up in a new sales role.
Scoring confidence and intangibles
Whether the answers were consistent, any intangibles that may add to the person’s success, and interview tips for the hiring manager.
What is measured
The 21 sales core competencies
OMG measures sales-specific competencies, not general personality. They fall into three groups: the selling skills buyers see, the Sales DNA that supports or undermines those skills, and the Will to Sell underneath.
Tactical Selling
10 competencies: the skills buyers see
- Hunting
- Reaching Decision-makers
- Relationship Building
- Consultative Selling
- Selling Value
- Qualifying
- Presentation Approach
- Closing
- Sales Process
- Sales Technology
Sales DNA
6 competencies: what supports or undermines the skills
- Doesn’t Need Approval
- Stays in the Moment
- Supportive Beliefs
- Supportive Buy Cycle
- Comfortable Discussing Money
- Handles Rejection
Will to Sell
5 competencies: the drive underneath
- Desire for Success in Sales
- Commitment for Success in Sales
- Outlook
- Responsibility
- Motivation
The partner behind it
Delivered by OMG’s certified partner in the UAE
Objective Management Group (OMG) has assessed sales teams since 1990, across more than 200 industries in 52 countries, and delivers its assessments through a network of certified partners.
OMG lists Transdefy FZCO as its certified partner for the UAE, the only GCC company on its partner list.
FAQs
Questions buyers ask
What is the OMG Sales Competency Assessment?
Objective Management Group’s online assessment of sales-specific competencies. It measures 21 sales core competencies and gives each person a Sales Percentile, a single number that shows how they compare with other salespeople.
What does it measure?
21 sales core competencies in three groups: Will to Sell (such as Desire and Commitment), Sales DNA (such as Doesn’t Need Approval and Handles Rejection) and Tactical Selling (such as Hunting, Qualifying and Closing).
How long does it take?
OMG recommends allowing about 60 minutes to complete the online questionnaire.
Is it a personality test?
No. It measures sales-specific competencies rather than general personality or behavioural style.
Can we use it before hiring?
Yes. The sales candidate assessment rates each candidate Recommended, Worthy of Consideration or Not Recommended for the specific role, with tips for the interview. Transdefy uses sales-specific assessments in its B2B Sales Recruitment.
What is the Sales Percentile?
OMG’s aggregate score of its core competencies, showing how an individual salesperson compares with other salespeople, based on OMG’s data from more than two million sales professionals.
What is the SEIA?
The Sales Effectiveness and Improvement Analysis: OMG’s report on a whole sales organisation’s people, systems and strategies. Sales leaders use it to see how well managers coach, where the skill gaps are and what to improve.
Who delivers OMG assessments in the UAE?
Transdefy FZCO is OMG’s certified partner in the UAE, and the only GCC company on OMG’s partner list.
Sources
- Objective Management Group: statistics on the 21 Sales Core Competencies (established 1990, 75,000+ assessed a year, 60 minutes)
- Objective Management Group: homepage (38,000+ companies)
- Objective Management Group: Salesperson Evaluations and the Sales Percentile
- Objective Management Group: About OMG
- Objective Management Group: partner locations
- Objective Management Group: sample sales candidate assessment, channel sales, June 2023 (PDF)
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