B2B Sales Training
B2B sales training for sales teams
High-Impact Sales Training Built for Real-World Wins
Transdefy’s B2B sales training builds the skills your sellers need for complex B2B deals, around your buyers, objections and live opportunities. Choose from 22 workshops, including Miller Heiman® programmes such as Strategic Selling® with Perspective, delivered in Dubai and across the GCC, with coaching afterwards to make the new habits stick.
- Programmes
- 22 workshops in six problem areas
- Methodologies
- Miller Heiman® programmes, including Strategic Selling® with Perspective
- Built around
- Your buyers, objections and live opportunities
- Format
- Tailored in-house sessions and public workshops in Dubai
- Follow-through
- Post-training coaching and CRM-linked follow-through
- Where
- Dubai, the UAE and the GCC
Who it is for
Are These Some of the Sales Challenges You’re Looking to Solve?
Our training is for sales leaders, CEOs and L&D teams at B2B companies whose sellers handle complex deals, long sales cycles and several decision makers.
- 01
Inconsistent sales performance across teams despite strong market demand
- 02
Lack of a structured sales process, leading to missed opportunities and guesswork
- 03
Low win rates in competitive deals or long sales cycles with no closure
- 04
Poor qualification of opportunities, resulting in inaccurate forecasts
- 05
Inability to reach or influence decision-makers effectively
- 06
Salespeople struggle to sell value, defaulting to price-based conversations
- 07
Weak pipeline hygiene, clogged with stale, unqualified, or non-moving deals
Why it matters
Training that changes how your team sells
Our sales training isn’t built in isolation, it’s grounded in the realities of your market, your customers, and your team. With industry-proven frameworks and hands-on application, we help your salesforce sharpen skills, shift mindsets, and convert every interaction into revenue.
Tailored sessions. Practical tools. Measurable impact.
In Korn Ferry’s 2024 Sales Maturity Survey, organisations that sell with Perspective reported 22% higher win rates, and teams with dynamic coaching were three times more likely to sell with Perspective. Training works when it changes how sellers engage with buyers, and when coaching keeps it going.
+22%
win rates for organisations that sell with Perspective
+16%
quota attainment for sellers who align solutions to customer outcomes
3X
more likely to sell with Perspective, for teams with dynamic coaching
Outcome & Impact
35%
Reduction in sales cycle time
20%
Increase in win rates
40%
Qualification accuracy
Trusted worldwide
Our Clients
Find your training
Start from the problem you need to fix
22 workshops, sorted by the sales problem they solve.
- 01
Complex deals keep slipping
- Strategic Selling® with Perspective
- Opportunity Management
- Influencing Skills
- 02
Meetings end with no next step
- Conceptual Selling® with Perspective
- SPIN® Selling Conversations
- Questioning Skills
- Consultative Selling
- 03
The pipeline is thin or going cold
- Effective Prospecting
- Science of Follow Up
- Mastering Trade Shows
- Sell Smarter
- 04
Price pressure keeps winning
- Value Selling
- Mastering Sales Negotiations
- Objection Planning
- Closing Skills
- 05
Key accounts and partners drift
- LAMP®, Large Account Management Process
- Channel Management
- Building Trust
- 06
Sellers don’t speak the buyer’s language
- Zodiak®, The Game of Business Finance and Strategy
- Neuroscience in Sales
- EQ in Sales
- Storytelling in Sales
Not sure where to start? Measure first, then train: the B2B Sales Assessment shows where the gaps are. See the B2B Sales Assessment
The full curriculum
Our Key Trainings
Consultative Selling
Move beyond transactional sales by becoming a trusted advisor who uncovers deeper client needs and drives strategic conversations.
Outcome: Shift to a client-centric approach, build trust, and uncover hidden opportunities through structured conversations.
Value Selling
Articulate business value and ROI, moving the conversation from cost to long-term impact.
Outcome: Confidently demonstrate value, reduce price sensitivity, and win high-margin deals.
Opportunity Management
Master the science of prioritizing and progressing high-potential deals through a structured sales pipeline.
Outcome: Improve forecasting accuracy, shorten sales cycles, and increase closure rates.
Questioning Skills
Ask powerful questions that reveal client challenges, decision criteria, and motivations.
Outcome: Gain deeper insights, position solutions better, and improve sales qualification.
Effective Prospecting
Reignite your pipeline with smart prospecting strategies that get responses and open doors to decision-makers.
Outcome: Build a healthy pipeline and increase conversions from first outreach.
Mastering Sales Negotiations
Gain proven techniques to negotiate with confidence, protect value, and close mutually beneficial deals.
Outcome: Overcome price objections, manage buyer pressure, and win agreements without compromising margins.
Science of Follow Up
Replace guesswork with smart follow-up strategies backed by psychology and timing insights.
Outcome: Stay top-of-mind, revive cold leads, and reduce ghosting.
Closing Skills
Master the art of closing by recognizing buying signals and leading the customer confidently to a decision.
Outcome: Increase deal closures without sounding pushy or desperate.
Neuroscience in Sales
Understand how the brain processes information and decisions to improve sales messaging and influence.
Outcome: Use brain-based triggers to build trust, influence decisions, and enhance customer experience.
Channel Management
Develop, nurture, and grow your indirect sales network for broader market reach.
Outcome: Build productive partner relationships, align goals, and grow channel-driven revenue.
Mastering Trade Shows
Maximize ROI from trade shows by engaging effectively, qualifying leads, and managing post-event follow-ups.
Outcome: Increase qualified leads, manage time efficiently, and convert trade show interest into revenue.
Sell Smarter
Explore tools, data, and digital insights to modernize your sales process and reduce effort-waste.
Outcome: Improve productivity and win rates using smarter techniques and tech-enabled selling.
Objection Planning
Turn objections into opportunities by planning responses and reframing client concerns with confidence.
Outcome: Reduce resistance and build stronger conversations that lead to faster decisions.
EQ in Sales
Develop emotional intelligence to handle pressure, build rapport, and understand client emotions.
Outcome: Enhance resilience, empathy, and effectiveness in complex sales scenarios.
Influencing Skills
Master the art of persuasive communication to align stakeholders and gain commitment.
Outcome: Drive decision-making, influence without authority, and align buying centers.
Building Trust
Build credibility and long-term relationships through consistent behaviors and customer alignment.
Outcome: Create loyal clients, reduce churn, and improve cross-selling opportunities.
Storytelling in Sales
Harness the power of storytelling to inspire, connect emotionally, and simplify complex solutions.
Outcome: Build memorable pitches, improve engagement, and drive buying action.
How it works
Our Approach
Four stages, from your sales challenges to habits that last.
- 1
Discovery
Deep-dive into your sales challenges, goals, and customer journey.
- Identify funnel leaks
- Analyze sales behaviors
- Align with business outcomes
- 2
Design
Custom content tailored to your industry and team maturity.
- Practical frameworks
- Scenario-based role-plays
- Aligned to your sales stages
- 3
Delivery
Immersive training sessions that shift mindsets and skills.
- Experienced sales coaches
- Real-world examples
- Neuroscience-backed engagement
- 4
Reinforcement
Structured follow-up to embed learning and drive application.
- Post-training coaching
- CRM-linked follow-through
- Success metrics and impact reports
How the learning sticks
Training that continues after the classroom
Every programme runs around your live deals. Reinforcement means post-training coaching, CRM-linked follow-through and impact reports, so new skills turn into everyday habits.
Deliverables
What you get
A programme built for your team
Custom content tailored to your industry and team maturity, aligned to your sales stages.
Practical frameworks and role-plays
Industry-proven frameworks and scenario-based role-plays on real-world examples.
Experienced sales coaches
Immersive sessions that shift mindsets and skills, led by experienced sales coaches.
Follow-through after the training
Post-training coaching and CRM-linked follow-through, so the learning is applied.
Success metrics and impact reports
Measures agreed at the start, and reports that show the impact.
Why Us?
Why Us?
We don’t just train, we transform how your team sells by delivering trainings that are measurable. This isn’t about generic workshops, it’s about building a custom learning journey that aligns your salespeople’s daily behaviors with your strategic revenue goals.
The partner behind it
Built on Miller Heiman® methodologies
Our programmes include Miller Heiman® Strategic Selling® with Perspective, Conceptual Selling® with Perspective and the Large Account Management Process® (LAMP®). Korn Ferry describes its sales training as powered by Miller Heiman Group.
Public Strategic Selling® with Perspective workshops in Dubai include Miller Heiman certification and six months of coach access on your real opportunities.
Trusted by Industry Leaders, Proven to Drive Sales Excellence
What Our Client Says
Having spent over 30+ years supporting a diverse range of global clients in improving all aspects of their sales process and environment, we are specialists in enhancing organizational performance through selling.
Across the GCC
Training across the GCC
Public workshops run in Dubai, and tailored programmes are delivered on-site for B2B sales teams in the UAE and across the GCC.
How it connects to our other services
- 01 AssessB2B Sales Assessment21 core competencies, benchmarked and predictive.
- 02 HireB2B Sales RecruitmentHire sellers with evidence, not gut feel.
- 03 TrainB2B Sales TrainingBuilt around your buyers, objections and live opportunities.
- 04 EmbedB2B Sales ConsultingDiagnose process, roles and leaks, then implement together.
Sales AI keeps score across all four: deal health and forecast.
FAQs
Questions buyers ask
What does B2B sales training cover?
The skills complex B2B deals need: managing opportunities with several decision makers, planning customer meetings and asking the right questions, prospecting and follow-up, selling value and negotiating, managing key accounts and channels, and speaking the buyer’s language. There are 22 workshops in six problem areas.
Is the training tailored to our business?
Yes. Every programme starts with discovery of your sales challenges, goals and customer journey. Content is then tailored to your industry and team maturity, and aligned to your sales stages.
Do you offer Miller Heiman training?
Yes. Programmes include Strategic Selling® with Perspective, Conceptual Selling® with Perspective and the Large Account Management Process® (LAMP®). See Miller Heiman Training for details.
What happens after the workshop?
Reinforcement: post-training coaching, CRM-linked follow-through, and success metrics and impact reports, so the learning is applied on real deals.
Do you run public workshops in Dubai?
Yes. Public workshops run in Dubai, including Strategic Selling® with Perspective, which includes Miller Heiman certification and six months of coach access on your real opportunities. See the workshop calendar for upcoming dates.
Which training should we start with?
Start from the problem you need to fix, using the six problem areas on this page. If you are not sure where the gaps are, measure first with the B2B Sales Assessment.
Who delivers the training?
Experienced sales coaches, led by Transdefy’s founder Leenna Jayachaandran, who has 30+ years of experience in sales strategy, customer experience, business development and leadership across global Fortune 500 companies.
Do you work on our real deals?
Yes. Training is built around your buyers, objections and live opportunities, with scenario-based role-plays aligned to your sales stages.
Let’s talk
Have Questions ?
Contact us today to get your sales team built and on-track.