Founder and CEO, Transdefy
Founder of Transdefy, the Dubai-based B2B sales performance company. 30+ years leading sales strategy, customer experience, business development and organizational leadership across global Fortune 500 companies, and coaching sales leaders since 2015.
About Leenna
Leenna Jayachaandran is the visionary behind Transdefy’s mission to build future-ready sales organizations. With 30+ years of experience leading in sales strategy, customer experience, business development, and organizational leadership across global Fortune 500 companies, she is recognized as a trailblazer in sales enablement and performance coaching.
Her reputation as a trusted entrepreneur, mentor, and consultant stems from her ability to consistently help clients achieve sustainable growth, strategic clarity, and execution excellence. Since 2015, she has advised hundreds of professionals and business leaders, shaping careers and strengthening commercial outcomes with a distinctive, practical coaching style.
Credentials
Global certifications in:
Certified Business Excellence Assessor with:
Industry accolades include:
What she leads
Sales Igniter
Leenna writes Sales Igniter, a weekly LinkedIn newsletter on B2B selling, sales leadership and AI in sales. The latest editions:
Most sales leaders know who their best salespeople are. They are the people who consistently deliver. They know the customers. They know the market.
Read edition: When Your Best Seller Becomes Your Blind SpotThere is a sentence I have heard countless times in opportunity reviews: “We have an excellent relationship with the customer.”
Read edition: Your Customer Likes You. But Will They Sell for You?An Onam reflection on abundance, ambition and the world we are building Every year, Onam arrives with its familiar beauty.
Read edition: Redefining ProsperitySubscribe on LinkedIn: Sales Igniter newsletter
Let’s talk
Contact us today to get your sales team built and on-track.
