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About Us
About Transdefy
Sales performance and enablement experts, working with B2B teams since 2012.
Leenna Jayachaandran
Founder and CEO of Transdefy.
Our Clients
The B2B companies we serve across key industry sectors.
Our Services
B2B Sales Assessment
21 core competencies, benchmarked and predictive.
B2B Sales Recruitment
Hire sellers with evidence, not gut feel.
B2B Sales Training
Built around your buyers, objections and live opportunities.
B2B Sales Consulting
Diagnose process, roles and leaks, then implement together.
Miller Heiman Training
The gold-standard complex-sales methodology, delivered locally.
Sales AI
Predictive scoring that points reps at winnable deals.
Programmes and assessments
Strategic Selling® with Perspective
Conceptual Selling® with Perspective
Large Account Management Process (LAMP®)
OMG Sales Competency Assessment
Featured
Sales Workshops & Masterclasses
Live, outcome-driven sessions grounded in world-class methodologies.
Explore Workshops
Workshops
Workshops & Masterclasses
22 workshops in six problem areas, public or in-house.
Workshop Calendar
Upcoming public dates, and booking.
Strategic Selling® Public Workshop
The public Strategic Selling® with Perspective workshop in Dubai.
SPIN® Selling Conversations
A one-day workshop on asking the right questions and uncovering customer needs.
Upcoming Workshop Calendar
See the dates and book
Public workshops in Dubai, in person or virtual, each led by certified experts.
Reserve Your Spot Now
Resources
Client Stories
See how global teams transformed their sales results.
Gallery
Moments from our workshops with clients and partners.
Blog & Articles
Perspectives on B2B selling, enablement and performance.
Sales Igniter
Weekly newsletter and podcast by Leenna Jayachaandran.
21 Sales Habits
A self-assessment of 21 sales habits for the era of AI.
Ask Transdefy
Our virtual assistant for your sales questions.
Get a Call Back
Book a Call
Workshops
Sales Workshop Registration
Workshop
Select…
Strategic Selling® with Perspective
SPIN® Selling Conversations
Large Account Management Process (LAMP®)
Channel Management
Conceptual Selling® with Perspective
ZODIAK® Inc, The Game of Business Finance and Strategy
Sales AI Workshop
Date
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Next available public date
In-house, on dates that suit my team
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