About Company
Who We Are?
TRANSDEFY understands that sales excellence is not simply about increasing numbers but about transforming the entire sales ecosystem. With a profound understanding of the intricacies of sales, this organization offers a comprehensive suite of solutions designed to optimize performance, enhance sales skills, and cultivate a winning sales culture.
Recognizing that every organization is unique, TRANSDEFY collaborates closely with its clients to understand their specific challenges and goals. We approach with a 3-step process to implement customized solutions that align with the client’s business objectives.
Meet the Founder & CEO
Leenna Jayachaandran
Recognized as an Entrepreneur & Sales Magnet for crafting the requisite strategic vision to achieve sustainable profitable business outcomes. Navigated the ups and downs of sales & service for the last 28+ years and counting, in Sales Leadership, Career Coaching, Mentoring, Strategic Planning, Client Relationship, Customer Care, Business Development, Team Management, Business Services & Key Account Management across Fortune 500 companies, globally.
Trained & Certified
- Strategic Selling with Perspective
- Conceptual Selling
- Professional Selling Skills
- Large Account Management Process
Recognitions
- Dubai Quality Award Assessor
- Sheikh Khalifa Excellence Award
- 100 Best Global Coaches
Accreditation

A reputation of Consultant since 2015 – consistent success in assisting and exceeding client’s expectations with coaching and mentoring that enhances their persona in a fast-paced competitive environment. A keen planner with proven abilities in devising strategies to augment business, & streamline networks. Charting out sales & service excellence strategies that can contribute towards enhancing business volumes & growth. Organizations being associated has been Fortune 500s throughout my career in the senior executive & Leadership levels managing groups of professionals across regions driving success.
Have been awarded by CHRO Asia as “100 Best Global Coaches” in recent times for the work in mentoring professionals in their careers Multiple recognitions/awards during the career, such as “Execution Excellence’, “Best Practice” “Top 100 Performers Worldwide” “Bell Award”, “Excellence increasing the Market share” “Win back lost accounts”.
Delivered Programs
Fortune 500
Driven by Expertise, United by a Passion for Sales Excellence
Meet Our Team

Poonam Dabur
Organizational Development Advisor
Visionary who reshapes the landscape of human resources through innovative strategies and insights. Championing the integration of cutting-edge technologies and forward-thinking HR practices to enhance organizational efficiency and employee engagement.

Biji Thomas
AI & Technology Advisor
Professional dedicated to supporting businesses by leveraging digital technologies to optimize assets, human performances and processes. Core focus on early business engineering, GTM strategies, customer experience, and technology enablement.

Praveen Bangera
Customer Experience Advisor
An award-winning thought leader in driving transformation and management by crafting Customer Experience, Design, and Digital strategies with a proven track record. Have assisted numerous businesses across various industry sectors reshaping perspectives, and initiatives to foster customer-centric portfolio expansion.

Priya Sharma
Client Advisory
Priya Sharma is a dynamic professional specializing in client advisory and business development within the IT Services, SaaS, Media, and Banking industries. She excels at building strong client relationships and driving growth through strategic initiatives.

Priscilla Khambhatta
Leadership Transition Advisor
A Leadership Transition Coach who empowers leaders and teams to cultivate intentional leadership, build trust, and drive sustainable growth. She specializes in simplifying complexities, fostering alignment, and helping organizations achieve extraordinary results.
Miller Heiman Strategic selling with Perspective, Conceptual selling, Professional Selling Skills, Psychometric testing professional, Six Sigma Green Belt, 7 Habits of Highly Effective people, Signature Selling Leadership methods by IBM Global Sales School, European Federation of Quality & Assurance
Part of the Business Excellence Team as an assessor for Dubai Quality Awards (Dubai Government Excellence Department) ensuring to drive excellence and quality in the organizations and help them meet up to the standards of Dubai Quality similarly have been associated with as an assessor with Abdulhabhi Chambers in driving excellence under the ‘Sheikh Khalifa Excellence Award’ criteria.
Have Questions?
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