“Logic makes people think, and emotions make people act.” –Zig Ziglar Buying decisions are based on 20% logic and 80% emotion.This is true for both B2C and B2B buying perspective. Why? Because end consumers and corporate purchasers are all humans. Tapping into a person’s logic and emotion in selling is a powerful combination in the sales […]
WHY IS UNDERSTANDING PERSPECTIVE IN SELLING IMPORTANT? The buying process that our customers are going through these days have changed. The boom of many innovations in product/ service development, presentation of information and business processes and structures made purchasing far more complex and challenging. Understanding the customers business environment is the primary step to understanding […]
Businesses start with the people and are made with an objective for growth. As an effective leader, how can you scale your culture at the same rate that your company is growing? Every successful brands and companies we know today started with a lean team. Google started with 3 founders and had 21 employees on its […]
A sales funnel is a clear reflection of the health of your business. Let us see how valuable a sales funnel is for sales professionals, how it should be the go to, to improve conversion rate and customer interaction. Each stage in the sales funnel reflects the impact of your customer behavior. WHAT IS A […]
In the world of SALES, success is often attributed to factors such as charisma, product knowledge, and persuasive communication skills. While these traits undoubtedly play a role, they only scratch the surface of what it takes to excel in the competitive realm of sales. In the digital age, a new player has emerged on the […]
In the realm of professional development, an intriguing parallel exists between the disciplines of martial arts and sales. Both demand a blend of skill, strategy, and mental fortitude. This blog delves into the powerful techniques shared by these fields, illustrating how the principles of martial arts can enhance one’s proficiency in sales. The Stance of […]
