High-Impact Sales Workshops & Masterclasses to Drive Sales Excellence
Real-World Selling Skills. Proven Frameworks. Measurable Impact.
Transdefy’s workshops are built on world-renowned sales methodologies, designed to equip professionals with the skills, strategy, and mindset to excel in today’s competitive B2B environment.
Transdefy Workshop
Transdefy’s workshops are built on world-renowned sales methodologies, designed to equip professionals with the skills, strategy, and mindset to excel in today’s competitive B2B environment.
Each session blends practical learning with interactive, outcome-driven experiences led by industry experts.
Whether you’re nurturing key accounts, influencing buyer decisions, or mastering financial acumen, these programs deliver the frameworks and tools your team needs to perform at the highest level.
Why Join a Transdefy Workshop?
Because average sales training isn’t enough.
You need actionable frameworks, real-world application, and strategic insight that translate to faster deal cycles, stronger client relationships, and sustainable growth. Transdefy workshops are trusted by leading sales organizations to empower teams, enhance strategic thinking, and build confidence in high-stakes selling environments. With a proven track record in sales transformation and team enablement, these sessions don’t just train—they transform.
Backed by Miller Heiman methodologies
Each workshop is grounded in the globally recognized Miller Heiman frameworks, known for driving sales effectiveness and strategic growth. These proven models empower teams to sell smarter, manage complexity, and consistently outperform targets.
Facilitated by certified experts
Our workshops are delivered by certified sales and business coaches with deep industry experience. Participants benefit from practical insights, guided application, and real-world scenarios that ensure learning translates to performance.
Designed for B2B Sales Professionals, Managers & Leaders
Whether you're in frontline sales, managing key accounts, or leading a sales function, our programs deliver role-specific value. The content is tailored to address the challenges and responsibilities at every level of the sales organization.
Trusted by Companies Across All Industries
Leading enterprises across diverse industries rely on Transdefy to elevate their sales capabilities. Our cross-sector expertise ensures relevance, adaptability, and business impact—no matter your market or model.
Our Workshop Portfolio
Strategic Selling® with Perspective
Develop the strategies and execution models to maximize channel partnerships, improve partner enablement, and accelerate joint value delivery.
SPIN® Selling – Situation, Problem, Implication, Need-Payoff
Master the questioning techniques that uncover buyer needs, influence decision-making, and build value-based conversations that drive conversions.
Large Account Management Process (LAMP®)
Learn how to protect and grow your most strategic accounts with a structured approach to relationship building, account planning, and long-term growth.
Channel Management – Build Channel Sales Success
Develop the strategies and execution models to maximize channel partnerships, improve partner enablement, and accelerate joint value delivery.
Conceptual Selling® with Perspective
Improve how you plan and conduct customer meetings by learning to sell the way your clients buy—focusing on shared outcomes and strategic alignment.
ZODIAK® Inc – The Game of Business Finance and Strategy
Engage in a hands-on simulation that teaches the fundamentals of business finance, strategic decision-making, and cross-functional alignment—perfect for sellers aiming to become trusted advisors.
Upcoming Workshop Calendar
Explore our upcoming workshops designed to sharpen your sales strategy, elevate team performance, and deliver real business results. Whether in-person or virtual, each session is a hands-on experience guided by certified experts.
Stay ahead of the curve with workshops tailored for modern B2B sales challenges. Each session is designed to deliver practical tools, strategic clarity, and measurable impact.
Impact and Outcome
Participants in Transdefy’s workshops don’t just gain knowledge—they acquire practical tools and strategic frameworks that can be applied immediately in real-world selling scenarios. Our outcome-driven sessions are crafted to produce measurable improvements in performance, confidence, and commercial results across all levels of the sales function.
Ghaida Hadaidi
Sr. Manager – Strategic Partnership and Business Development
Thermo Fisher Scientific
This workshop was incredibly helpful in understanding how we can apply the differences in how our brains work to real-life situations in all aspects. It was truly a fruitful experience that made me reflect on the people around me and how we can incorporate these insights into our professional partnerships as well. It has genuinely shifted my perspective and helped me become more thoughtful in understanding and engaging with the people I interact with.
Pawandeep Singh Arora
Regional Manager – Learning & Development (HR) -Gulf Business Machines
Thank you Leena and Dr. Mazeen for adding immense value and sharing your wealth of knowledge with the team. It was pleasure having you both over this engagement and I am sure our team would build up on acquired knowledge to further gain market share within the healthcare sector.
Philip Cherian
Regional Manager MEA & India @ medavis GmbH Germany
Thank you very much for the wonderful informative and well organized sessions. Further you also took time to look into our personal SSO, which was also a nice value additional. I would definitely share the experience internally we would definitely use this methodology. I shall definitely keep in touch and look forward to get some clarifications on a couple of more SSOs to get the concepts grounded.
Hardik Vyas
Assistant General Manager – Enerparc Energy Pvt. Ltd.
Your presence has made things more structured and gave a different perspective to SALES process as a whole. I have benefitted by following certain steps as guided by you to stay more focused and maximise the time in collecting relevant information to make calculative calls. Though I am more of a conventional sales guy believing in spending more time to know certain qualitative aspects from a client to judge future outcomes, having structured approach certainly makes me more sharper and confident.
- Improved ability to navigate complex B2B sales conversations with senior decision-makers.
- Measurable uplift in opportunity qualification, deal velocity, and pipeline health.
- Enhanced sales forecasting accuracy and strategic account planning.
- Stronger sales coaching culture and internal alignment across teams.
- Increased win rates and reduced discounting through value-led selling techniques.
- Empowered sales professionals who communicate with clarity, confidence, and purpose.