TRANSDEFY- Triple Sales Formula

For decades, the path to a sale was a game of pure hustle: a grind defined by More calls more emails, and more meetings.

Then technology arrived- automation CRMs

Now AI– “Promisión” smarter strategies and valuable shortcuts.

Yet, layered across it all were the timeless human skills of empathy, trust, and genuine connection.

But today, we know the truth: on their own, none of these are enough anymore.

Human skills without AI are slow, scattered, and unpredictable.
AI without a human touch is robotic, forgettable, and untrustworthy.
Neuroscience without practice remains a theory that never closes a deal.

The real power lies in combining all three into what we at Transdefy call the Triple Sales Formula.

The Triple Advantage in Sales: Human Skills + AI Tools + Neuroscience = Sales Success.”

Transdefy – Smarter Sales Training for the Modern Era

In today’s dynamic sales world, Transdefy delivers training that goes far beyond the traditional. By combining human skills—empathy, communication, and strategic thinking—with AI-powered CRM tools and neuroscience-driven methods, Transdefy equips professionals to sell smarter, not harder.

Our programs help sales teams master modern tools, understand the brain’s decision-making triggers, and apply strategies that build trust and influence.

The result: stronger client relationships, sharper execution, and higher win rates.

With Transdefy, sales professionals gain the perfect balance of technology, science, and human connection to excel in complex, competitive markets.

Our B2B sales training is built on this new operating system, which seamlessly integrates:

Human Skills: To drive empathy, storytelling, and adaptability.
AI-Powered Tools: To provide precision, automation, and predictive insights.
Neuroscience: To align your selling with how the human brain actually makes decisions.

This isn’t just a fleeting trend; it’s the new standard for success,

and it’s how Transdefy helps you master the art and science of B2B sales.

And once you see how it transforms each stage of the sales process, you’ll never sell the old way again.

Below, we walk through every stage of the sales process with three perspectives:

We all know it well that Sales is no longer a straight line from hello to close. It’s a dynamic journey shaped by buyer expectations, data-driven tools, and human psychology.

Too often, sales strategies fail because they lean too heavily on one side:

Over-relying on human skills without leveraging automation,
Trusting technology while forgetting the human behind the screen,
Or reading neuroscience in theory but never applying it in practice.

That’s where the Transdefy Triple Advantage Framework becomes transformative.

It’s not a list of tricks—it’s a new blueprint for selling that aligns three powerful forces at every stage:

Human Selling Skills – today’s best practices (empathy, trust, storytelling, adaptability).
AI-Powered Tools – Digital tools powered by AI that automate and advance the process (data-driven insights, automation, predictive intelligence).
1. AI-Powered CRM: A core platform that uses AI to provide data-driven insights, automates routine tasks, and offer predictive intelligence for managing customer relationships.
2. Generative AI: A cutting-edge technology that creates new, original content like personalized emails and sales proposals, enhancing the creative and human-like aspects of sales communication.

AI is a powerful tool, but it is entirely dependent on human intelligence to be effective and responsible.

Neuroscience Principles. – Brain science that makes selling more persuasive (trust, emotion, decision-making).

When these three move in sync, every step of the sales cycle becomes sharper, faster, and more persuasive.

7 Stages of Sales with the Triple Formula

Step 1: Prospecting & Lead Generation

What it is it?

Prospecting = Identifying potential customers who may need your product or service.
Lead Generation = Creating interest and turning those prospects into potential buyers.

Why it matters?

Without it, sales teams chase the wrong people → wasted time + missed opportunities.

Effective prospecting ensures focus on the right audience → higher conversions, revenue, and growth.

Looking Through the Triple Formula

❌ Without the triple formula: Cold calling, generic emails, and wasted time on unqualified leads.
✅ With the triple formula:
- Modern targeting
- AI-powered insights
- Brain-based personalization
Impact in numbers:
- AI-driven prospecting improves lead qualification by up to 50%.
- Personalized outreach increases buyer response rates by 40%+.

Modern Strategy

Target high-quality prospects instead of casting a wide net.

AI with Tools

Use AI platforms to scan vast datasets.
Segment audiences and highlight high-fit leads.
Helps sellers focus where success is most likely.

Neuroscience Edge

Personalization taps into the brain’s recognition bias.
Buyers are more receptive when the message feels like it’s “just for them.”

Conclusion

Combining AI-driven prospecting with personalized outreach → sales journey begins with maximum relevance, recognition, and efficiency.

Step 2: Initial Outreach & Engagement

What it is it?

First contact with the prospect (emails, calls, messages, social outreach).

Why it matters:

Sets the tone for the relationship.

A poor start → instant rejection

A strong start → doors open for further dialogue.

Looking Through the Triple Formula

❌ Without formula: Generic pitches, ignored emails, low response rates.
✅ With formula: Personalized engagement, right timing, targeted messaging.
Impact in numbers: Personalized first touches can improve open rates by 26%, and AI-driven timing boosts reply chances by 35%.

Modern Strategy

Create value-driven first touches instead of “salesy” introductions.
Use omni-channel outreach (social, email, phone).

AI with Tools

AI predicts the best time to reach out.
Helps optimize subject lines, messaging, and communication channels.
Identifies behavioral triggers to improve engagement.

Neuroscience Edge

Storytelling and emotional triggers capture attention.
Mirroring language makes buyers feel connected and understood.

Conclusion

Smart timing + personalized engagement = stronger connections from the very first touch point.

Step 3: Discovery & Needs Analysis

What it is it?

The stage where sellers understand the prospect’s pain points, goals, and challenges.

Why it matters:

Without discovery, solutions are misaligned → buyers feel unheard and uninterested.

Looking Through the Triple Formula

❌ Without formula: Sellers push products without understanding needs.
✅ With formula: Discovery becomes consultative, guided by data and neuroscience principles.
Impact in numbers: Proper discovery improves close rates by 28%, while active listening increases buyer trust by 40%.

Modern Strategy

Ask open-ended, buyer-focused questions.
Focus on understanding “why” before pitching “what.”

AI with Tools

AI-driven CRMs provide insights on buyer history and preferences.
Conversation intelligence highlights key pain points automatically.
Predictive analytics suggest needs based on buyer behavior.

Neuroscience Edge

Active listening triggers trust-building oxytocin in the brain.
Buyers respond positively when they feel understood and valued.

Conclusion

Discovery powered by AI and neuroscience = deeper trust, better alignment, and stronger sales foundation.

Step 4: Solution Presentation

What it is & Why it Matters

The stage where the seller presents their product or service as the solution.
Why it matters: A generic presentation = lost deal. A tailored, relevant presentation = buyer confidence.

Looking Through the Triple Formula

❌ Without formula: Boring, feature-heavy presentations that overwhelm buyers.
✅ With formula: Clear, data-backed, and brain-friendly storytelling that connects emotionally and logically.
Impact in numbers: Personalized demos increase conversion rates by 30%, and visuals improve retention by 65%.

Modern Strategy

Focus on benefits, not just features.
Use case studies and success stories for credibility.

AI with Tools

AI creates tailored presentations based on buyer’s industry and preferences.
Generates dynamic product demos and ROI calculators.
Analyzes which content formats (video, case study, etc.) resonate most.

Neuroscience Edge

Visuals activate the brain’s mirror neurons, making solutions easier to imagine.
Storytelling helps information stick in long-term memory.

Conclusion

Combining data-driven insights with human storytelling = presentations that persuade and stick.

Step 5: Handling Objections

What it is & Why it Matters

Addressing concerns like price, timing, or competition.
Why it matters: Mishandling objections = lost trust and stalled deals.

Looking Through the Triple Formula

❌ Without formula: Sellers get defensive, push harder, or ignore concerns.
✅ With formula: Objections become opportunities to build trust through logic, data, and empathy.
Impact in numbers: Effective objection handling increases close rates by 64%, and empathy-driven responses raise buyer confidence by 40%.

Modern Strategy

Reframe objections into opportunities to provide clarity.
Use data and proof points to back responses.

AI with Tools

Conversation AI predicts common objections.
Real-time prompts suggest best responses during calls.
AI provides competitor comparisons to strengthen positioning.

Neuroscience Edge

Staying calm regulates the buyer’s amygdala response (fight-or-flight).
Empathy and reassurance trigger trust-based chemicals in the brain.

Conclusion

Objections handled with strategy, AI, and empathy = turning barriers into bridges for closing.

Step 6: Closing the Deal

What it is & Why it Matters

Final step of securing the buyer’s commitment.
Why it matters: Even after great engagement, many deals are lost due to poor closing techniques.

Looking Through the Triple Formula

❌ Without formula: Sellers push for “yes,” creating resistance.
✅ With formula: Closing becomes natural, logical, and emotionally satisfying for the buyer.
Impact in numbers: Structured closing techniques increase success by 33%, while AI deal analytics boost win rates by 20%.

Modern Strategy

Use consultative closing (focus on value, not pressure).
Offer flexible terms aligned with buyer needs.

AI with Tools

AI predicts likelihood of closing based on deal history.
Provides real-time nudges for next steps.
Automates proposals and contracts for speed.

Neuroscience Edge

Commitment triggers the brain’s consistency bias—once buyers agree to small steps, they’re more likely to agree to the big one.
Positive reinforcement creates satisfaction after commitment.

Conclusion

Closing driven by data, empathy, and psychology = higher win rates with less pressure.

Step 7: Post-Sale Relationship & Retention

What it is & Why it Matters

Building long-term relationships after the sale.
Why it matters: Retaining customers is cheaper and more profitable than acquiring new ones. Loyal customers also refer others.

Looking Through the Triple Formula

❌ Without formula: Sellers disappear after closing → customers feel abandoned.
✅ With formula: Ongoing engagement, data-driven support, and trust-building lead to lifetime value.
Impact in numbers: Retention increases profits by 25–95%, and loyal customers are 5x more likely to refer.

Modern Strategy

Build long-term partnerships, not one-time transactions.
Offer proactive support and consistent communication.

AI with Tools

AI predicts churn and suggests retention actions.
Automates personalized follow-ups and upsell opportunities.
Provides customer insights for continuous engagement.

Neuroscience Edge

Consistent follow-up reinforces the brain’s reward system (loyalty chemicals like dopamine).
Recognition and appreciation strengthen emotional connection.

Conclusion

Post-sale engagement powered by AI + psychology creates customers for life and powerful brand advocates

Sales success is no longer about choosing between human effort, technology, or psychology—it’s about combining all three for unstoppable growth.

Our approach goes beyond traditional methods by blending essential human skills with cutting-edge technology and a foundation in neuroscience.

You’ll learn to:

Master Human Connection: Develop your empathy, communication, and strategic thinking to build stronger client relationships.
Leverage AI Tools: Confidently use AI-powered CRM and Generative AI to automate tasks and gain data-driven insights.
Apply Neuroscience: Understand how the brain makes decisions to guide your sales conversations and close deals more effectively.

Ready to win more sales and stand out in the modern market? Join Transdefy and master the Triple Sales Formula.