April 10 @ 9:00 am - 5:00 pm
Transdefy’s SPIN Selling Workshop is a hands-on, interactive program built for B2B sales professionals who want to transform their sales conversations into value-driven engagements. Based on the globally recognized SPIN® methodology, this workshop equips participants with the skills to ask the right questions, uncover real customer needs, and navigate complex deals with confidence.
Whether you’re selling to executives, dealing with multiple stakeholders, or handling long sales cycles, SPIN Selling helps you win through insight—not pressure.
Why Attend This Workshop?
- Gain a proven framework to guide every customer conversation.
- Learn to uncover hidden needs and accelerate buyer urgency.
- Improve close rates through consultative and value-led selling.
- Build trust, credibility, and stronger relationships with buyers.
- Apply real-world tactics to overcome objections and move deals forward.
Who Should Attend
- B2B Sales Professionals
- Account Executives and Managers
- Inside Sales Reps
- Business Development Teams
- Sales Leaders & Trainers
What You’ll Learn
The SPIN Selling Workshop is structured around the four core types of questions that create customer engagement and help move opportunities forward: Situation Questions – Understand the context without overwhelming your buyer. Problem Questions – Identify core challenges and pain points. Implication Questions – Uncover the consequences of inaction and deepen urgency. Need-Payoff Questions – Connect your solution to measurable value for the customer. Participants will leave with:
- A customized questioning strategy for their sales scenarios.
- Tools to build buyer confidence and momentum in the sales process.
- Confidence in managing complex B2B conversations that lead to action.
Key Takeaways
- A repeatable, customer-focused sales process.
- Improved deal velocity and forecasting accuracy.
- A stronger, consultative approach to sales conversations.
- Reduced dependence on discounting and product pitching.
What Sets Transdefy Apart
- Certified delivery of SPIN Selling methodology
- Sales coaches with hands-on industry and global experience
- Post-workshop support and reinforcement options
- Proven impact across BFSI, Technology, Manufacturing, and Services sectors
Client Outcomes
- 25–40% improvement in sales call effectiveness
- Shortened sales cycles and higher pipeline conversion
- Increased confidence among teams in handling senior buyer conversations
Ready to Transform Your Sales Conversations?
Book your seat in our next SPIN Selling Workshop and start closing smarter.