Single-decision-maker deals are becoming the exception. Most meaningful B2B decisions today are made by committees , formal or informal, aligned or conflicted, visible or hidden. Yet many sales conversations still […]

As sales teams accelerate into 2026, an unexpected and often confusing pattern is emerging. Despite better tools, smarter automation, and AI-driven efficiency, many buying decisions are not speeding up. In […]

One of the most common frustrations buyers express is deceptively simple: “Why am I being asked the same questions again?” Buyers today move across websites, demos, internal discussions, AI tools, […]

Why this matters now As we enter 2026, selling has crossed a quiet but irreversible line. Buyers are not asking for better presentations, sharper demos, or more persuasive pitches. They […]

As 2025 draws to a close, most professionals will rush into planning. Targets. OKRs. Dashboards. Forecasts. Few will pause for something far more powerful: a commitment ceremony. Not a grand […]

The Courage to Be Vulnerable in Sales Transformation It is said that a lobster can live for nearly a hundred years. But unlike humans, its shell never grows with it. […]

How the smartest sales teams in 2025 & beyond are using AI as their copilot, not their crutch. There was a time when sales meetings opened with “What’s in your […]

Why Sales Conversations Fail When We Ignore What’s Changing Because what changed for them matters more than what’s new about you. In every sales conversation, there’s a silent undercurrent shaping […]

Why standing out isn’t enough, it’s about standing relevant. Everyone talks about being different. But here’s the uncomfortable truth: most sales “differentiators” sound exactly the same. Great service. Customer-first. Trusted […]

Brad Pitt’s F1 isn’t just a high-octane ride around the world’s most thrilling race tracks. It’s a masterclass in resilience, humility, and rediscovering one’s “why.”Whether you’re chasing the next sales […]