The business landscape is evolving, and with it, the expectations of B2B buyers. Millennials and Gen Z, the digital natives, are now key decision-makers. To succeed, businesses need to adapt their sales processes to cater to these tech-savvy generations. Understanding the New Buyers Millennials: Born between 1981 and 1996, they value self-serve options and online […]
Why Buyer Groups Are Essential for Demand Generation in B2B Growth? Providing an exceptional customer experience is crucial for driving business success. One effective approach to achieving this is through assisted sales. Assisted sales combine the benefits of traditional sales methods with advanced digital tools to offer a personalized, seamless buying experience. This article explores […]
Assisted Sales in B2B Commerce: Enhancing Customer Experience and Driving Business Success Providing an exceptional customer experience is crucial for driving business success. One effective approach to achieving this is through assisted sales. Assisted sales combine the benefits of traditional sales methods with advanced digital tools to offer a personalized, seamless buying experience. This article […]
Active Decision Intelligence Staying ahead of the curve requires leveraging advanced technologies that can optimize decision-making and improve efficiency in B2B sales. Active Decision Intelligence (ADI) is one such technology, offering a robust solution to empower sales teams with actionable insights and automated decision-making capabilities. Active Decision Intelligence is an advanced approach that combines data […]
What is Buyer Enablement? Buyer enablement is the provision of information that supports the completion of critical activities necessary for making a purchase. Just as sales enablement helps sellers sell, buyer enablement helps buyers buy by offering prescriptive advice and practical support, making the buying process easier to navigate and complete. Why Does Buyer Enablement […]
