Single-decision-maker deals are becoming the exception. Most meaningful B2B decisions today are made by committees

As sales teams accelerate into 2026, an unexpected and often confusing pattern is emerging. Despite

One of the most common frustrations buyers express is deceptively simple: “Why am I being

Why this matters now As we enter 2026, selling has crossed a quiet but irreversible

As 2025 draws to a close, most professionals will rush into planning. Targets. OKRs. Dashboards.

The Courage to Be Vulnerable in Sales Transformation It is said that a lobster can