“Logic makes people think, and emotions make people act.” –Zig Ziglar Buying decisions are based on 20% logic and 80% emotion.This is true for both B2C and B2B buying perspective. Why? […]
Perspective in Selling
WHY IS UNDERSTANDING PERSPECTIVE IN SELLING IMPORTANT? The buying process that our customers are going through these days have changed. The boom of many innovations in product/ service development, presentation […]
Scaling Culture as Your Company Grows
Businesses start with the people and are made with an objective for growth. As an effective leader, how can you scale your culture at the same rate that your company […]
Is Your Sales Funnel Optimized to Convert?
A sales funnel is a clear reflection of the health of your business. Let us see how valuable a sales funnel is for sales professionals, how it should be the […]
The Data-Driven Approach: Why Sales Assessments Matter
In the world of SALES, success is often attributed to factors such as charisma, product knowledge, and persuasive communication skills. While these traits undoubtedly play a role, they only scratch […]
The Art of Sales: Learning from Martial Arts
In the realm of professional development, an intriguing parallel exists between the disciplines of martial arts and sales. Both demand a blend of skill, strategy, and mental fortitude. This blog […]