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Sales

Client Engagement: Balancing Urgency with Ease

November 12, 2024 Leenna Jayachaandran Comments Off on Client Engagement: Balancing Urgency with Ease

In the high-stakes world of B2B sales, the ability to drive urgency without overwhelming your clients is a balancing act that defines success. As sales professionals, our goal is to […]

miller heiman strategic selling
Sales

The Win-Loss Divide: The Unseen Impact of Coaches in B2B Sales

October 20, 2024 Leenna Jayachaandran Comments Off on The Win-Loss Divide: The Unseen Impact of Coaches in B2B Sales

In the world of complex B2B sales, the difference between closing a deal and losing one often pivots on the relationships nurtured across the client organization & beyond. One of […]

miller heiman strategic selling
Sales

Sales Resilience: The Olympic Way

October 18, 2024 Leenna Jayachaandran Comments Off on Sales Resilience: The Olympic Way

What does the Olympics reinstate in us & it’s sheer co-relation with the sales world? The Story of Resilience: The Journey of Mirabai Chanu In the 2024 Paris Olympics, Indian […]

miller heiman strategic selling
Sales

Harnessing Customer Wisdom: The Power of CAB

September 15, 2024 Leenna Jayachaandran Comments Off on Harnessing Customer Wisdom: The Power of CAB

  What is a Customer Advisory Board (CAB)? A Customer Advisory Board (CAB) is a strategic group of key customers who provide valuable feedback and advice on a company’s products, […]

miller heiman strategic selling
Sales

Ignite Your Sales: Lessons from Zippo Lighter

September 12, 2024 Leenna Jayachaandran Comments Off on Ignite Your Sales: Lessons from Zippo Lighter

Once upon a time, in the early 1930s, George G. Blaisdell had a vision. He wanted to create a lighter that was not only functional but reliable and stylish. Thus, […]

Catering to the Millennial & Gen Z B2B Buyers 17326
Buyer

Catering to the Millennial & Gen Z B2B Buyers

August 21, 2024 Leenna Jayachaandran Comments Off on Catering to the Millennial & Gen Z B2B Buyers

The business landscape is evolving, and with it, the expectations of B2B buyers. Millennials and Gen Z, the digital natives, are now key decision-makers. To succeed, businesses need to adapt […]

Buyer Groups for Demand Generation in B2B 2936
Buyer

Buyer Groups for Demand Generation in B2B

August 2, 2024 Leenna Jayachaandran Comments Off on Buyer Groups for Demand Generation in B2B

Why Buyer Groups Are Essential for Demand Generation in B2B Growth? Providing an exceptional customer experience is crucial for driving business success. One effective approach to achieving this is through […]

Enhancing Customer Experience via Assisted Sales 2738
Buyer

Enhancing Customer Experience via Assisted Sales

June 28, 2024 Leenna Jayachaandran Comments Off on Enhancing Customer Experience via Assisted Sales

Assisted Sales in B2B Commerce: Enhancing Customer Experience and Driving Business Success Providing an exceptional customer experience is crucial for driving business success. One effective approach to achieving this is […]

Active Decision Intelligence Empowers B2B Sales Teams young businessman with digital tablet office
Buyer

Active Decision Intelligence Empowers B2B Sales Teams

June 25, 2024 Leenna Jayachaandran Comments Off on Active Decision Intelligence Empowers B2B Sales Teams

Active Decision Intelligence Staying ahead of the curve requires leveraging advanced technologies that can optimize decision-making and improve efficiency in B2B sales. Active Decision Intelligence (ADI) is one such technology, […]

Insights on Buyer Enablement How We Work 4
Buyer

Insights on Buyer Enablement

June 21, 2024 Leenna Jayachaandran Comments Off on Insights on Buyer Enablement

What is Buyer Enablement? Buyer enablement is the provision of information that supports the completion of critical activities necessary for making a purchase. Just as sales enablement helps sellers sell, […]

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