We have heard this phrase countless times from multiple people: “Time is your most valuable asset.” But what does this really mean in the world of sales? In sales, time […]
Client Engagement: Balancing Urgency with Ease
In the high-stakes world of B2B sales, the ability to drive urgency without overwhelming your clients is a balancing act that defines success. As sales professionals, our goal is to […]
The Win-Loss Divide: The Unseen Impact of Coaches in B2B Sales
In the world of complex B2B sales, the difference between closing a deal and losing one often pivots on the relationships nurtured across the client organization & beyond. One of […]
Sales Resilience: The Olympic Way
What does the Olympics reinstate in us & it’s sheer co-relation with the sales world? The Story of Resilience: The Journey of Mirabai Chanu In the 2024 Paris Olympics, Indian […]
Harnessing Customer Wisdom: The Power of CAB
What is a Customer Advisory Board (CAB)? A Customer Advisory Board (CAB) is a strategic group of key customers who provide valuable feedback and advice on a company’s products, […]
Ignite Your Sales: Lessons from Zippo Lighter
Once upon a time, in the early 1930s, George G. Blaisdell had a vision. He wanted to create a lighter that was not only functional but reliable and stylish. Thus, […]
Catering to the Millennial & Gen Z B2B Buyers
The business landscape is evolving, and with it, the expectations of B2B buyers. Millennials and Gen Z, the digital natives, are now key decision-makers. To succeed, businesses need to adapt […]
Buyer Groups for Demand Generation in B2B
Why Buyer Groups Are Essential for Demand Generation in B2B Growth? Providing an exceptional customer experience is crucial for driving business success. One effective approach to achieving this is through […]
Enhancing Customer Experience via Assisted Sales
Assisted Sales in B2B Commerce: Enhancing Customer Experience and Driving Business Success Providing an exceptional customer experience is crucial for driving business success. One effective approach to achieving this is […]
Active Decision Intelligence Empowers B2B Sales Teams
Active Decision Intelligence Staying ahead of the curve requires leveraging advanced technologies that can optimize decision-making and improve efficiency in B2B sales. Active Decision Intelligence (ADI) is one such technology, […]