About Company

Who We Are

TRANSDEFY, a leading Sales Performance improvement organization, stands at the forefront of empowering companies to unleash their sales potential and transform their revenue generation.

TRANSDEFY understands that sales excellence is not simply about increasing numbers but about transforming the entire sales ecosystem. With a profound understanding of the intricacies of sales, this organization offers a comprehensive suite of solutions designed to optimize performance, enhance sales skills, and cultivate a winning sales culture.

Recognizing that every organization is unique, TRANSDEFY collaborates closely with its clients to
understand their specific challenges and goals.
We approach with a 3-step process to implement customized solutions that align with the client’s
business objectives.

  • Diagnose
  • Design
  • Deploy

TRANSDEFY's expertise extends across multiple dimensions of sales effectiveness. From sales training and coaching to sales process optimization and sales technology integration we equip sales teams with the necessary skills, tools, and strategies that empowers them to navigate complex sales cycles, build strong customer relationships, and close deals with confidence.

Furthermore, TRANSDEFY understands that sustainable sales success requires a sales culture that fosters continuous improvement and drives performance excellence hence the team works closely with leaders and managers to develop a sales-centric culture rooted in motivation, accountability, and collaboration.

‍Miller Heiman Strategic selling with Perspective,Conceptual selling, Professional Selling Skills, Psychometric testingprofessional, Six Sigma Green Belt, 7 Habits of Highly Effective people,Signature Selling Leadership methods by IBM Global Sales School, EuropeanFederation of Quality & Assurance

  • Strategic Selling with Perspective
  • Conceptual Selling
  • Professional Selling Skills
  • Large Account Management Process



  • Dubai Quality Award Assessor
  • Sheikh Khalifa Excellence Award Assessor
  • 100 Best Global Coaches



Leenna Jayachaandran

Sales & Transformation Advisor

Recognized as an Entrepreneur & Sales Magnet for crafting the requisite strategic vision to achieve sustainable profitable business outcomes. Ad unique blend of executive acumen, global team building, and service Excellence process development credited with strong ROI that helps in substantially improving the bottom-line revenue. Navigated the ups and downs of sales & service for the last 20+ years, in Sales Leadership, Career Coaching, Mentoring, Strategic Planning, Client Relationship, Customer Care, Business Development, Team Management, Business Services & Key Account Management across Fortune 500 companies, globally.




  • certifications



  • training workshops


    training workshops

A reputation of Consultant since 2015 – consistent success in assisting and exceeding client’s expectations with coaching and mentoring that enhances their persona in a fast-paced competitive environment. A keen planner with proven abilities in devising strategies to augment business, & streamline networks. Charting out sales & service excellence strategies that can contribute towards enhancing business volumes & growth. Organizations being associated has been Fortune 500s throughout my career in the senior executive & Leadership levels managing groups of professionals across regions driving success.

Have been awarded by CHRO Asia as “100 Best Global Coaches” in recent times for the work in mentoring professionals in their careers Multiple recognitions/awards during the career, such as “Execution Excellence’, “Best Practice” “Top 100 Performers Worldwide” “Bell Award”, “Excellence increasing the Market share” “Win back lost accounts”.

Part of the Business Excellence Team as an assessor for Dubai Quality Awards (Dubai Government Excellence Department) ensuring to drive excellence and quality in the organisations and help them meet up to the standards of Dubai Quality similarly have been associated with as an assessor with Abdulhabhi Chambers in driving excellence under the ‘Sheikh Khalifa Excellence Award’ criteria.

Meet Our Team

Biji Thomas

CTO & Advisory Member

Aftar Khan

Talent Aqusition Lead

Priya Sharma

Client Advisory

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