About Us
Sales Performance and Enablement Experts
- Sales Transformation with Purpose, Precision, and Performance.
Discover Transdefy, a leading sales consulting and enablement firm helping B2B organizations drive revenue growth through strategy, training, and execution.
Who we are
Transdefy is a sales performance consulting and enablement firm dedicated to helping B2B organizations accelerate growth, improve team capability, and transform their sales outcomes. Since 2012, we have worked across industries including Technology, Financial Services, Healthcare, Manufacturing, Logistics, Telecom, and Professional Services to architect and implement scalable sales systems.
We understand that sales excellence is not simply about increasing numbers—it’s about transforming the entire sales ecosystem. With deep expertise in sales operations and enablement, Transdefy delivers integrated solutions that optimize performance, enhance sales skills, and foster a culture of sustainable success.
Meet the Founder & CEO
She is the visionary behind Transdefy’s mission to build future-ready sales organizations. With over 30 years of experience leading in sales strategy, customer experience, business development, and organizational leadership across global Fortune 500 companies, Leenna is recognized as a trailblazer in sales enablement and performance coaching.
Her reputation as a trusted entrepreneur, mentor, and consultant stems from her ability to consistently help clients achieve sustainable growth, strategic clarity, and execution excellence. Since 2015, she has advised hundreds of professionals and business leaders, shaping careers and strengthening commercial outcomes with a distinctive, practical coaching style.
Credentials
Leenna’s deep credentials include global certifications in:
- Miller Heiman Objective Management Group Competency Assessment Methodology
- Psychometric Testing and Behavioral Assessment
- Six Sigma Green Belt for Operational Excellence
- IBM Global Sales School’s Signature Selling Leadership Program
- European Federation of Quality & Assurance Standards (EFQM)
She has also served as a certified Business Excellence Assessor with:
- The Dubai Quality Awards (under the Dubai Government Excellence Program)
- The Sheikh Khalifa Excellence Award (via the Abu Dhabi Chamber of Commerce)
Leenna has been honored with numerous industry accolades including:
- “100 Best Global Coaches” by CHRO Asia
- “Top 100 Performers Worldwide”
- Awards for Execution Excellence, Best Practices, and Market Share Growth
35000+
Sales Professional Trained
10+ Years
Of Sales Consulting
100+
Clients Globally & Regionally
30+ Years
Of B2B Complex Selling Experience
15+
Countries With Delivered Programs
Accreditation
Customers
Around The Globe
Countries With
Delivered Programs
Top 25 Customers
Represent Fortune 500
Global
Languages
Driven by Expertise, United by a Passion for Sales Excellence
Meet Our Team
Our Commitment
We don’t believe in one-size-fits-all sales advice. At Transdefy, we commit to co-creating value with our clients, offering solutions that drive real performance gains and build resilient, adaptable, and future-ready sales organizations.
Have Questions ?
Contact us today to get your sales team built and on-track.
