Bold Ideas Are Great , Though Success is Measured by Results Sustainable Selling is a technique to produce exceptional sales performance by always exceeding customer expectations. This needs organisations to not only look at enhancing the sales teams skills-and ability to go out into the market and sell but also look at their internal ‘non-conventional’ sales teams which are integral part of the entire value-chain of selling – we call it the internal customers.

Exceptional sales performance is the result of implementing well defined processes in your daily sales activities. The discipline in the process defines the outcome.

Many organisations attempt to manage activities without training their sales people in a sales process along with the rest of the teams who are non-sales personals, the result of it is inconsistent sales performances and excuses.