Blogs and Articles
TRANSDEFY, a leading Sales Performance improvement organization, stands at the forefront of empowering companies to unleash their sales potential and transform their revenue generation.
Blogs and Articles
TRANSDEFY, a leading Sales Performance improvement organization, stands at the forefront of empowering companies to unleash their sales potential and transform their revenue generation.
- All
- Buyer
- Sales

AI-Augmented Selling: The Future of Smarter Connections
A Story of Transformation: Sarah’s Sales Breakthrough Meet Sarah, a mid-level sales
Read More

The Aikido Way
Turning Resistance into Opportunity In the world of sales, resistance is inevitable.
Read More

The Hidden Force in Sales Conversations
It was a warm afternoon when a young sales professional named Mia
Read More

Tech Buyer Journeys: Prioritize Product Familiarity
Tech buyers’ preference for digital purchasing experiences is directly linked to their
Read More

Trade Shows Done Right
Embrace the power of the Tryan Sales Theory to revolutionize your B2B
Read More

A Tribute to Timeless Wisdom – Ratan Tata ji
Trade shows like GITEX provide a unique environment to connect with potential
Read More

Beyond Selling: Understanding Minds
Embrace the power of the Tryan Sales Theory to revolutionize your B2B
Read More

The Art of Losing Fast to Win Big in Sales
In sales, time is not just money—it’s everything. The ability to discern
Read More

Across Borders: Selling with Cultural Intelligence
The interconnected global economy we live in, sales professionals often find themselves
Read More

ICE Model – Prioritize Smart, Sell Faster
We have heard this phrase countless times from multiple people: “Time is
Read More

Client Engagement: Balancing Urgency with Ease
In the high-stakes world of B2B sales, the ability to drive urgency
Read More

The Win-Loss Divide: The Unseen Impact of Coaches in B2B Sales
In the world of complex B2B sales, the difference between closing a
Read More

Sales Resilience: The Olympic Way
What does the Olympics reinstate in us & it’s sheer co-relation with
Read More

Harnessing Customer Wisdom: The Power of CAB
What is a Customer Advisory Board (CAB)? A Customer Advisory Board
Read More

Ignite Your Sales: Lessons from Zippo Lighter
Once upon a time, in the early 1930s, George G. Blaisdell had
Read More

Catering to the Millennial & Gen Z B2B Buyers
The business landscape is evolving, and with it, the expectations of B2B
Read More

Buyer Groups for Demand Generation in B2B
Why Buyer Groups Are Essential for Demand Generation in B2B Growth? Providing
Read More

Enhancing Customer Experience via Assisted Sales
Assisted Sales in B2B Commerce: Enhancing Customer Experience and Driving Business Success
Read More

Active Decision Intelligence Empowers B2B Sales Teams
Active Decision Intelligence Staying ahead of the curve requires leveraging advanced technologies
Read More

Insights on Buyer Enablement
What is Buyer Enablement? Buyer enablement is the provision of information that
Read More

The Power of Referrals in B2B Sales
The Power of Referrals in B2B Sales: Why Personal Recommendations Matter Where
Read More

Embracing Sustainable Practices in the Corporate World
Embracing Sustainable Practices in the Corporate World World Environment Day is a
Read More

The Rise of AI-Powered Sales Tools
The Rise of AI-Powered Sales Tools: A Game-Changer for B2B in 2024
Read More

Why Highlighting Too Much Can Backfire
The Perils of Product-Feature Obsession: Why Highlighting Too Much Can Backfire? The
Read More

Unlock Your Sales Potential with the Beginner’s Mindset
Beginner’s Mindset = New mindset = Creative Mindset In sales, where strategies
Read More

AI in Sales Funnel
Use of AI in Sales Funnel to Increase Efficiency & Effectiveness Leveraging
Read More

Unveiling the ROI Mystery in Sales Training
Major Challenges of Demonstrating ROI in Sales Training In today’s competitive business
Read More

Concept of Happy Ear Syndrome in Sales
Overcoming the Happy Ear Syndrome in Sales Have you heard your coaches
Read More

Unwinding and Reinventing – Imperative for Salespeople
UNWINDING AND REINVENTING – IMPERATIVE FOR SALESPEOPLE To thrive in the dynamic
Read More

The Power of a Structured Formal Sales Process in the Age of AI
Structured Formal Sales Process in the Age of AI As we witness
Read More

How the Sales Funnel Affects Closing?
In the realm of sales, the concept of the sales funnel is
Read More

Revolutionizing the Sales Funnel: A Comprehensive Guide for Modern Businesses
The times where the digital landscape dictates the pace of business, the
Read More

Navigating Belief and Trust in Sales: Understanding the Crucial Differences
Belief and trust, while related in concept, differ in depth and application.
Read More

Elevate, Empower, Excel: The Coaching Edge
Organizations often recognize the value of effective sales coaching, yet many still
Read More

How Innovations in CRM Adoption Elevate Sales Teams to Success
In modern sales, the inevitability of Customer Relationship Management (CRM) systems is
Read More

Improving Sales Negotiation Skills in a Customer-Centric Sales Process
Sales experts agree that the better way of acquiring business is to
Read More

Moving Up the Bar of Customer Experience
Sales teams of organizations are always finding ways to improve customer engagement
Read More

Effective Listening in Sales
BUILD RELATIONSHIPS AND INCREASE SALES WITH EFFECTIVE LISTENING Most people would
Read More

Logic VS Emotion in Selling
“Logic makes people think, and emotions make people act.” –Zig Ziglar Buying decisions
Read More

Perspective in Selling
WHY IS UNDERSTANDING PERSPECTIVE IN SELLING IMPORTANT? The buying process that our
Read More

Scaling Culture as Your Company Grows
Businesses start with the people and are made with an objective for
Read More

Is Your Sales Funnel Optimized to Convert?
A sales funnel is a clear reflection of the health of your
Read More

The Data-Driven Approach: Why Sales Assessments Matter
In the world of SALES, success is often attributed to factors such
Read More

The Art of Sales: Learning from Martial Arts
In the realm of professional development, an intriguing parallel exists between the
Read More