SPIN SELLING CONVERSATIONS

SPIN Selling training course helps you lead compelling sales conversations with key decision makers. B2B selling best practices to help sellers master the art of customer conversations.

The program is built after analyzing more than 35,000 sales calls, over a period of 12 years, to provide the hard facts on successful selling. In our studies we’ve worked with top salespeople from more than 20 of the world’s leading sales organizations from 25 different industries. From watching them in action during major sales, we’ve been able to find out what makes them so successful.
We measured the productivity gains of the first thousand people we trained, comparing them with control groups from the same companies. The people we’d trained showed an average increase in sales volume of 17 % more than the control groups. More than 10,000 sales people in 23 countries generously agreed to let our researchers travel with them and observe them in action during sales calls