SPIN Selling training course helps you lead compelling sales conversations with key decision makers. B2B selling best practices to help sellers master the art of customer conversations.

The program is built after analyzing more than 35,000 sales calls, over a period of 12 years, to provide the hard facts on successful selling. In our studies we’ve worked with top salespeople from more than 20 of the world’s leading sales organizations from 25 different industries. From watching them in action during major sales, we’ve been able to find out what makes them so successful.
We measured the productivity gains of the first thousand people we trained, comparing them with control groups from the same companies. The people we’d trained showed an average increase in sales volume of 17 % more than the control groups. More than 10,000 sales people in 23 countries generously agreed to let our researchers travel with them and observe them in action during sales calls

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  • Uncover Buyer Urgency
  • Tackle Buyer Skepticism
  • Accelerate the Sales Cycle
  • Increase the Value of the Sale

Customer Speaks

Rammi Khalil
Specification Manager @ RainBird International

Your extensive and rich background in sales management truly enriched the course, and I’m also certain it inspired all attendees into deeper and more mature way of thinking. With Excellent communication skills, I was impressed by the way you kept all the course attendees engaged with a vast array of previous complex sales scenarios that you have shared and elaborated. Again Leenna,I thank you for your efforts, This was a truly mind-opening and an enlightening experience for me


Strategic Selling With Perspective

Win complex deals with a scalable, insights-driven approach to opportunity management.

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