Conceptual Selling® helps sellers prepare for meetings with buyers, whether planned or impromptu & focuses on customer-centric conversations. building on the strategic analysis covered in Strategic Selling® with Perspective. As a result, sellers learn how to carefully assess buyer needs, avoiding misalignment between what customers want and what sellers are presenting.

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This sales training class provides the simple, repeatable structure that should be considered essential for anyone who interacts with customers.

  • Anytime a salesperson meets with a customer, two processes take place simultaneously. While salespeople have typically been trained to focus on the selling process, from the customer’s perspective, there is also a buying process that must be recognized and understood. Solving the misalignment between these two processes is an outcome of Conceptual Selling.
  • There is no such thing as one-size-fits-all solutions or value propositions for customers. The only way to understand what will help you win is to ask the right questions and listen.

This is one of our most popular and most effective sales training classes available to sellers, often making top-ten lists for teams building enterprise sales strategies and for sales leadership searching for effective sales training courses.

Taking it will allow you to enhance all of your sales interactions with customers, whether you are engaging them in a scheduled, multi-attendee meeting or an impromptu, one-to-one session.

Customer Speaks

Amit D. Nakhwa
Business Development Manager – MENA - NCS Multistage

Leena, thank you for the leading on this course and the manner in which the material was presented. it was very refreshing. You’re method and the examples shared aligned very well with the projects we have ongoing. Thank you for your offer to continue support.


Strategic Selling With Perspective

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