Coaching is not a one time affair

How can we take steps in refining and redefining continuously our sales teams and organization ?

Sales Coaching helps improves sales performance and ensures that we are building sustainable sales teams as well as organizations that are prepared to wither any change that comes your way.

According to CSO Insights, companies with a formal approach to sales coaching experience 10% higher win rates.

TRANSDEFY’s Sales management training improves sales leaders’ ability to hold productive conversations with internal team members, creating a dynamic, collaborative environment where sellers feel supported. By improving coaching effectiveness with internal players and leveraging advanced sales technology, we help organizations build and develop the culture they need to produce high-performing sales teams. While many organizations leave coaching up to sales managers, we recommend to hire a dedicated sales coach who is purely focused on helping reps develop the skills needed to have meaningful buyer conversations.

Focus of a sales coach include one-on-one coaching sessions, role play sessions, critical feedback provision and deal collaboration. Describes his/her position as that of an influencer, whose job is to help reps improve their approach to selling without controlling how they engage buyers.


  • Sustainable Sales Coaching
  • Reinforce Best Practices
  • Deliver Actionable Seller Feedback
  • Coach Anywhere, Anytime
  • Establish Sustainable Sales Coaching Processes

TRANSDEFY sales management training equips you with the tools to develop, implement and expand successful coaching processes for sales teams.

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Ready for your sales performance assessment?

Ready for your sales performance assessment? We’ll compare your sales organization to over 900 peer organizations. You’ll learn where you’re strong, where there’s room for improvement, and what you need to do to future-proof your sales team to weather any storm. Please add your contact information below so we can send you your Sales Performance Meter results.