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“Logic makes people think, and emotions make people act.” –Zig Ziglar Buying decisions are based on 20% logic and 80% emotion.This is true for both B2C and B2B buying perspective. Why? Because end consumers and corporate purchasers are all humans. Tapping into a person’s logic and emotion in selling is a powerful combination in the …

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Why is Understanding Perspective in Selling important? The buying process that our customers are going through these days have changed. The boom of many innovations in product/ service development, presentation of information and business processes and structures made purchasing far more complex and challenging. Understanding the customers business environment is the primary step to understanding …

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Businesses start with the people and are made with an objective for growth. As an effective leader, how can you scale your culture at the same rate that your company is growing?  Every successful brands and companies we know today started with a lean team.  ‍Google started with 3 founders and had 21 employees on its …

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We’ve touched the topic of peer coaching briefly on our article on Culture and in an insightful interview that I had with my colleague Biji Thomas.  Today we will delve deeper as to why peer coaching is not only a choice but a MUST in any organization or culture type.  Peers naturally appears in an organizational culture. It is important to note that peers at …

Peer Coaching: A MUST, not a Choice Read More »

Is your sales funnel optimized to convert? ‍ A sales funnel is a clear reflection of the health of your business. Let us see how valuable a sales funnel is for sales professionals, how it should be the go to, to improve conversion rate and customer interaction. Each stage in the sales funnel reflects the …

Is your sales funnel optimized to convert? Read More »

How To Achieve Effective Client Meetings? Meetings have been a vitally important tool as a professional to communicate among clients, colleagues, peers or business partners. Where digital rule most areas of how we work – we are powered by emails, automation systems, synchronized calendar, virtual meeting and reporting tools, often, meetings are being labeled as …

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Simple Ways to Turn Sales Objections into Conversions Sales objections are a natural part of any sales process. However, it becomes frustrating to business owners or sales professionals when they are unable to handle them well or unsure of validity of these  objections.  A positive way of looking at objections is that they open you …

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